Overview

The Opportunity:

This 2-year term position develops, implements, and coordinates The City of Red Deer’s Sponsorship Program. The role identifies and evaluates sponsorship assets, develops and advances sponsorship and partner opportunities by cultivating relationships with sponsors and community partners. The position oversees sponsorship fulfilment and stewardship activities to create mutually beneficial partnerships that support City priorities, community experiences, and sponsor objectives.

Top Key Responsibilities:

  • Sponsorship & Partnership Development – Identify, secure, and grow corporate sponsorships and strategic partnerships. Build relationships with sponsors, partners, and internal stakeholders. Develop proposals, presentations, and customized sponsorship opportunities. Negotiate sponsorship agreements and manage partnership development.
  • Sponsor Relationship Management – Maintain strong, long-term sponsor relationships. Monitor sponsor satisfaction and partnership outcomes. Lead sponsor recognition, renewal, and retention efforts. Identify opportunities to expand existing partnerships.
  • Sponsorship Program & Marketing Management – Develop and enhance the City’s sponsorship program and inventory of sponsorship assets. Create sponsorship approaches, valuations, marketing materials, and promotional strategies. Identify new sponsorship opportunities and monitor industry trends.
  • Sponsorship Fulfillment & Implementation – Coordinate delivery of sponsorship benefits and contractual commitments. Manage sponsor activations and work with internal departments to ensure successful execution. Address fulfillment issues and ensure sponsor expectations are met.
  • Reporting, Budgeting & Program Performance – Track sponsorship revenue, budgets, and performance metrics. Prepare reports and forecasts. Identify opportunities to improve program effectiveness and financial results.

As our preferred candidate, you will have:

  • Bachelor’s degree in Business, Marketing, Communications, Commerce, Public Administration, Recreation Management, or a related discipline. Equivalent education or experience will be considered.
  • Minimum 5 years of progressively responsible experience in sponsorship development, business development, account management, partnership development, fundraising sponsorships, marketing partnerships, or related fields.
  • Experience developing and managing sponsorship inventories, sponsorship proposals, and complex partnership agreements.
  • Municipal experience is considered an asset.
  • Knowledge of sponsorship program development and sponsorship valuation methodologies
  • Knowledge of asset inventory development related to sponsorship opportunities
  • Sponsorship sales, negotiation, activation, and fulfilment skill
  • Knowledge of strategic marketing partnerships

What we offer:

In addition to the competitive hourly rate of $41.68 to $44.13 per hour, working 75 hours biweekly, we offer a great work environment with a dynamic and dedicated team of likeminded professionals. If you think this is the job for you, come build your career with The City of Red Deer. We are committed to a healthy, vibrant, and sustainable community. Our employees are the cornerstone of our organization and working with us will provide you with the opportunity to work in an ever-growing environment and to work with an awesome group of people.

About The City of Red Deer

About Red Deer:

Red Deer sits at the heart of Central Alberta along the QEII corridor, perfectly positioned between Calgary and Edmonton. With more than 100,000 residents and a regional reach of over 300,000, it’s a growing hub for business, services, and opportunity. Here, big-city amenities meet small-city ease. Enjoy abundant parks and trails, vibrant arts and culture, excellent recreation and education, and a strong sense of community. With easy access to lakes, outdoor adventures, and the mountains, plus a thriving economy and high quality of life, Red Deer is an inviting place to live, work, and grow.

 

About The City of Red Deer Municipal Government:

The City of Red Deer is a dynamic municipal organization with a $480M operating budget, a $60M capital program, and a workforce of nearly 1,700 employees. It is focused on growing with purpose by attracting talented, community-minded people who want to make a difference. Guided by the vision “Our City, One Voice,” Red Deer is building a thriving, inclusive, and connected community, with priorities centered on a vibrant economy, community wellbeing, and strong engagement. At its core, the City values its people, embracing diverse perspectives and fostering a culture of collaboration, innovation, and shared success