Overview
Overall Responsibilities
The Manager, Groups & Business Development is responsible for driving revenue growth through new season seats, group sales, strategic partnerships, and business development initiatives. This role involves prospecting new clients with a primary focus on business-to-business prospecting, managing existing relationships, and creating tailored experiences to enhance fan engagement and maximize attendance. This role focuses on building strong client relationships, generating leads, and maximizing sales opportunities. The ideal candidate has at least two years of outbound sales experience, preferably in the sports industry, with a proven track record of closing deals and delivering exceptional service.
Essential Functions And Responsibilities
- Drive season seat and group sales revenue by prospecting, engaging, and closing new business through targeted outreach, meetings, and networking.
- Develop and execute innovative group sales strategies to attract new clients and enhance fan experiences.
- Meet or exceed weekly, monthly, and quarterly revenue and prospecting goals for season seats, group sales, premium seating, and new business.
- Serve as a key ambassador for the Club’s Business Development initiatives, fostering strong relationships and delivering tailored solutions to clients.
- Collaborate with the Group Sales and New Business teams to achieve revenue targets and maximize sales opportunities.
- Work closely with Ticket Operations to ensure seamless processing and fulfillment of all group ticket transactions.
- Represent the organization at various sales, networking, and community events to drive new business and strengthen partnerships.
- Maintain accurate sales records and client data to track performance and enhance customer relationship management efforts.
- Contribute to the Tiger-Cats gameday experience by attending all home games and assisting with group activations, hospitality, and other business development initiatives.
MEASUREMENTS OF SUCCESS
- Achieved or surpassed individual and Ticketing team revenue goals
- Establish a qualified prospect base through internally provided data, cold-calling, meetings and networking
- Actively participating in all ticket sales team meetings and events
Qualifications (knowledge, Skills, Abilities, Experience)
- The successful candidate will have an established personal and professional network of contacts in the TigerTown region, with an emphasis placed on Hamilton and the Greater Hamilton Area.
- Must be a great communicator!
- Strong organizational and time management skills.
- Has the ability to develop and nurture relationships.
- Is positive, outgoing and enjoys sales!
- Ability to multi-task and work under pressure in a fast-paced environment.
- Self-motivated and gets out of bed every day excited about coming to work and driving revenue.
Education And Experience
- 2-3 years of applied sales experience.
- Post-secondary degree/diploma in marketing, business, sports administration or other related disciplines is an asset.
Other Considerations
- Will be required to work all home games, as well as weekends and evenings when necessary.
- Will be required to have access to a vehicle at all times.
Contact
Please send your resume and cover letter to ticketsales@ticats.ca
Thank you for your application. Only those selected for an interview will be contacted.