Overview

OPPORTUNITY:

Title: Manager, Digital Content Strategy
Reports to: Director, Digital Marketing
Location: Golf Canada Head Office
Status: Full Time
Ideal Start Date: December, 2025

OVERVIEW:

Golf Canada is the National Sports Federation and governing body for golf in Canada representing over 360,000 golfers and 1,522 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada’s mission is to increase Canadian participation and excellence in golf. By investing in the growth of the sport and introducing more participants of all ages to the game, our vision is to be a world leader in golf. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.

POSITION SUMMARY:

Golf Canada is seeking a strategic leader to shape our national content and social media direction. This role will guide a talented team and external partners to deliver impactful storytelling that advances Golf Canada’s mission. This position manages a small content and social team, oversees external creative partners, and works collaboratively across Golf Canada’s marketing, communications, and event portfolios to ensure cohesive and impactful digital storytelling.

PRIMARY DUTIES:

1. Strategic Planning & Oversight – 40%

  • Lead the development of Golf Canada’s integrated content and social media strategy aligned with organizational goals.
  • Build and oversee the annual editorial roadmap, content pillars, and strategic frameworks for key initiatives and championships.
  • Oversee execution to ensure consistency of brand voice and storytelling across all owned channels.
  • Collaborate with cross-functional teams (Marketing, Digital, Championships, Partnerships, etc.) to ensure alignment of content priorities.
  • Translate business objectives into actionable, insight-driven content plans, while growing channel following.
  • Ensure enhanced bilingualism through content production.
  • Develop growth strategies to grow Golf Canada’s audience and engagement.
  • Clearly articulate Golf Canada’s channel strategy and expand the reach of Golf Canada. owned media.
  • Ensure elevated coverage of Golf Canada’s properties and programs.

2. Team Leadership & Coordination – 25%

  • Collaborate with internal and external content producers including writers, designers and videographers.
  • Manage a team of two social specialists.
  • Provide strategic briefs, creative feedback, and performance direction to ensure output aligns with strategic priorities.
  • Foster collaboration and knowledge-sharing across departments and agency partners.
  • Oversee workflow processes to ensure timely delivery of high-quality content and campaigns.

3. Performance Analysis & Optimization – 20%

  • Define and monitor KPIs for content performance, engagement, and reach.
  • Analyze audience insights, channel metrics, and campaign results to inform future strategies.
  • Prepare performance reports and dashboards to guide leadership decision-making.
  • Leverage data to continuously optimize Golf Canada’s digital storytelling impact.

4. Stakeholder Engagement & Vendor Management – 15%

  • Oversee relationships with creative vendors, content partners, and media collaborators.
  • Manage influencer partnerships and brand ambassador storytelling opportunities.
  • Support marketing and communications alignment through integrated planning sessions.
  • Champion content best practices in digital governance, accessibility, and brand compliance.

REQUIRED SKILLS, KNOWLEDGE & ABILITIES

  • Proven experience leading content strategy, editorial planning, and organic/paid social media programs within a brand, media, or sports organization.
  • Demonstrated ability to manage teams and external partners, balancing creative direction with business objectives.
  • Strong project management, organizational, and communication skills.
  • Experience developing and maintaining editorial calendars, governance frameworks, and performance dashboards.
  • Strategic thinker with an analytical mindset; able to interpret insights and turn them into actionable plans.
  • Excellent writing and editing skills with a strong understanding of brand storytelling.
  • Knowledge of digital marketing tools and trends, with a focus on engagement growth and audience development.
  • Degree in marketing, communications, journalism, or related field.
  • Ability to work flexible hours (including occasional evenings/weekends) and travel for events as required.
  • Bilingual (English/French) skills are considered an asset
  • A strong appreciation for the game of golf and its role in Canadian sport and community.

APPLICATION DETAILS:

Golf Canada – Human Resources
1333 Dorval Drive, Suite 1
Oakville, ON L6M 4X7
How to apply: Forward cover letter and resume to Career Page, NO PHONE CALLS PLEASE to the above contact by November 14, 2025, Golf Canada thanks all applicants but will contact only those who will be invited for an interview. Due to the nature of this position, there may also be some travel required and the need to work some weekends.
Our recruitment and selection procedures reflect our commitment to the safety and protection of children and youth across our programs. The successful candidate will be required to provide a satisfactory criminal check as a condition of employment.
Golf Canada is dedicated to employment equity and fostering diversity within the workplace in order to build an inclusive workforce where all employees have the opportunity to reach their potential. Golf Canada provides equal employment opportunities to employees regardless of their gender, race, religion, age, ability, sexual orientation, or marital status. We offer a family-friendly environment that allows for flexible work arrangements in order to support staff diversity and ensure a healthy work-life balance. We value and promote a culture of diversity, equity, inclusion, and belonging. Should you require any accessibility related accommodations or specific adjustments to ensure fair and equitable access throughout the recruitment and selection process, and thereafter, please reach out to the recruitment team by email. All information provided will be treated as confidential and used only to provide an accessible candidate experience.