Overview
Job Details
Position: Brand Manager
Department: Marketing & Brand
Reports to: Sr. Director, Marketing
POSITION SUMMARY:
The Brand Manager will lead execution and implementation of brand strategy across Canucks Sports & Entertainment (CSE) brands and is passionate about uncovering consumer insights and delivering innovative solutions that drive business results. The incumbent is an experienced strategist with a proven track record of developing, championing, and executing effective data-driven brand strategies. They will partner closely with cross functional teams to connect our teams and business to our fans, partners, and community.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
(Other duties may be assigned as required)
- Partner on the development of CSE brand plans to meet business objectives and brand strategy with the Sr. Director, Marketing.
- Translate high-level brand strategies into concrete, actionable go-to-market strategies.
- Develop positioning recommendations based on market research.
- Own the Market Research plan and work with internal and external research tools and partners to fulfil Marketing team research needs.
- Leverage fan insights to support development of fan and brand initiatives across the company, including brand executions that engage and celebrate our diverse fan base.
- Develop guidelines and ensure consistency of brand messaging across the organization.
- Manage, analyze, and drive growth in brand health.
- Partner with the Marketing team to develop compelling messaging across all channels to drive fan engagement and grow our fanbase within target fan segments.
- Support the Marketing team with brand specific campaigns, including Member Renewal and New Membership.
- Collaborate with the Digital, Content, and Marketing teams, developing strategic storytelling plans to support corporate objectives.
- Support both the Corporate Partnership and Partnership Marketing teams with insights driven analytical support.
REQUIRED EXPERIENCE AND QUALIFICATIONS:
- Post-secondary degree or diploma in a related field such as Business Administration or Marketing.
- 3-5 years’ related industry experience at a strategist level with a focus on brand development and management.
- Proven campaign development experience.
- Ability to quickly action high level strategy into executable tactics.
- Natural aptitude for leading discovery and making connections.
- Proven success in leveraging a brand to achieve business results through consumer-facing campaigns.
- Strong analytical skills and data-driven thinking.
- Outstanding communication and interpersonal skills.
- High degree of comfort facilitating discussions at all levels of seniority, with an ability to foster alignment and promote productive discussion.
- Outstanding creative brief writing and presentation skills.
- Up-to-date with latest trends and marketing best practices to reach and influence consumers.
- Able to effectively lead, develop, and inspire others.
- Able to handle conflicting deadlines and prioritize.
- Ability to work evenings and weekends as required.
- Sound knowledge of sports business operations is an asset.
Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.
This position will remain open until filled.